They show you the prompts
A credible AI SEO company names the exact prompts it tracks and lets you re-run them yourself. A vague “AI visibility score” with no prompts behind it cannot be checked.
Service
Your buyers now ask Google’s AI, ChatGPT, Perplexity and Gemini before they visit a single site. We are an AI SEO company that makes sure those engines can find you, quote you and describe you correctly.
The engine’s crawler can reach and render your pages. Blocking the wrong user agent quietly removes you from an engine entirely.
Your pages are indexed and rank well enough to be pulled into the candidate set an engine reads before it answers.
Each passage answers one question clearly enough to be quoted without the rest of the page around it.
A clear entity plus independent mentions, so the model is confident naming you and describing you correctly.
What it is
AI search optimization is the work of getting your brand found, quoted and correctly described inside AI-generated answers. It spans Google’s AI Overviews and AI Mode, ChatGPT search, Perplexity, Gemini and Copilot, and it is the program an AI search optimization agency runs end to end.
Each engine answers in roughly the same way: it retrieves a set of candidate pages, reads them in passages, and writes an answer from the ones it trusts most. That gives you four places to win or lose, shown in the panel above. Most brands that are missing from AI answers fail at one of the first two layers without knowing it.
Two facts from the engines themselves make the point. OpenAI’s crawler documentation states that sites opted out of OAI-SearchBot will not be shown in ChatGPT search answers, though they can still appear as navigational links. And Google’s guidance on AI features says a page must be indexed and eligible to show with a snippet to be a supporting link in AI Overviews or AI Mode, with no extra requirements beyond that. Access and eligibility come before any clever content work.
The difference
The labels overlap, so here is how we use them. SEO earns rankings and clicks, and it still gates everything else. AEO, answer engine optimization, makes a specific page the extracted answer to a specific question. GEO, generative engine optimization, shapes how generative models understand and cite your brand as an entity. AI search optimization is the umbrella that runs all three as one plan, measured on the prompts your buyers really use.
If you already know you need the classic layer rebuilt too, our AI SEO services page covers technical SEO and content in depth. For the longer argument, read AEO vs GEO vs SEO and retrieval vs citation, which explains why being found is not the same as being quoted.
What's included
Everything is tied to a prompt set agreed with you at the start: the questions a buyer asks when they first notice the problem, when they compare options, and when they check a vendor. The same prompts are re-run every month, so the report shows movement on questions you care about rather than a score you cannot audit.
Reporting also covers the traffic side. AI engines send referral visits you can isolate in analytics, and we set that up as described in tracking AI traffic in GA4 and Search Console. Off-site work follows the approach in digital PR for AI search.
Who it's for
This program suits companies whose buyers research with AI before they shortlist, that already have a real site to build on, and that want measured progress rather than a one-off report. Whoever you hire, including us, hold them to these four tests.
A credible AI SEO company names the exact prompts it tracks and lets you re-run them yourself. A vague “AI visibility score” with no prompts behind it cannot be checked.
If an agency pitches AI search as a way around rankings, walk away. Google says AI features draw on pages that are indexed and snippet-eligible, so the foundation still decides.
No one controls what a model says. Promises of “guaranteed ChatGPT placement” are a red flag, not a feature.
Many fixes live in templates, rendering and schema. An agency that also does web development can ship them instead of handing you a report.
How we work
Step 01 · Week 1
We run your priority buyer prompts through Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini and record who is named, who is cited and what is said about you.
You get
Step 02 · Weeks 2–3
Robots.txt, rendering, indexation in Google and Bing, and a connected schema graph, so every engine can read and identify you.
You get
Step 03 · Ongoing
Answer-first rewrites of the pages that matter, new pages for the questions nobody answers well, and topic clusters that prove depth.
You get
Step 04 · Monthly
Digital PR and profile cleanup so third parties say what your site says, followed by monthly re-runs of the same prompts.
You get
Pricing
A one-time build: a fast, crawlable, schema-first site that every AI engine can read.
The ongoing program: content, entity work and monthly multi-engine citation tracking.
Full GEO and AEO with digital PR and corroboration, for teams that want to lead their category.
Starting points, not packages. See the full pricing tiers, or ask for a quote.
Go deeper
Questions
AI search optimization is the work of making a brand visible, accurately described and cited in AI-generated answers, including Google AI Overviews and AI Mode, ChatGPT search, Perplexity and Gemini. It combines technical access, strong SEO, answer-first content, entity clarity and off-site corroboration.
It measures how AI engines answer your buyers’ questions today, fixes crawler access and indexation, builds a clear entity with structured data, rewrites content so it can be quoted, earns independent mentions, and tracks citations and AI referral traffic over time.
It should do everything a good SEO agency does, then add the parts that decide AI answers: prompt-level tracking, entity work, passage-level content structure and corroboration across third-party sources. If it skips the SEO foundation, it is missing the part that gates AI citations.
AI search optimization is the umbrella program. AEO focuses on owning the answer to specific questions, and GEO focuses on how generative models cite and describe your brand. Most clients buy the combined program described on this page.
Our tiers are Launch from $5k as a one-time build, Growth from $9k as an ongoing program, and Authority on a custom quote. AI search work is usually run in Growth or Authority because results are measured and improved month by month.
Access and indexation fixes can change what engines retrieve within weeks of being recrawled. Authority and corroboration build more slowly. We report the same prompts every month so you can see the trend rather than rely on promises.
Tell us the questions your buyers put to AI. We will show you who gets cited today and what it takes to be named instead.