Free checklists
SEO checklists you can actually work through.
33 checklists and 364 checks so far, with three new ones added every weekday. Covering technical SEO, on-page, content, links, local, ecommerce and AI search. Every check says why it matters and how to verify it. Tick items off and your progress is saved in this browser.
Technical SEO
Crawling, indexing, speed and site structure.
Technical SEO Audit Checklist
A step-by-step technical SEO audit covering crawling, indexing, speed, security and structure so you can find and rank the fixes that matter.
Robots.txt Checklist
Check that your robots.txt is reachable, correctly formatted and blocking only what it should, without accidentally hiding pages from Google.
XML Sitemap Checklist
Build and check an XML sitemap that lists only indexable canonical URLs, stays within limits and is submitted and monitored in Search Console.
Crawl Budget Optimization Checklist
Find where Googlebot wastes time on your site and fix duplicate, low-value and slow URLs so important pages are crawled promptly.
On-page SEO
Titles, headings, images and page-level markup.
On-Page SEO Checklist
Work through the page-level elements that decide how a single URL is understood, indexed and shown in search results.
Title Tag Checklist
Check every title tag for length, uniqueness, intent match and click appeal so search engines show the title you wrote.
Meta Description Checklist
Audit meta descriptions for uniqueness, length and relevance so search snippets earn more clicks from the pages that already rank.
Heading Structure Checklist
Check H1 to H6 hierarchy, wording and use so readers and crawlers can follow the page outline without guessing.
Content & keywords
Research, briefs, audits and quality control.
Keyword Research Checklist
Build a keyword list tied to real business goals, check live results, and assign one primary keyword to each target page.
Search Intent Mapping Checklist
Match each target keyword to the intent Google rewards, then confirm every URL uses the right page type and format.
Content Audit Checklist
Inventory every indexable page, combine search and traffic data, and assign each URL a clear action: keep, update, merge or remove.
Content Pruning and Consolidation Checklist
Decide safely which weak pages to merge, redirect or remove, and protect links, rankings and internal navigation as you do it.
Links & authority
Backlinks, PR, reputation and brand signals.
Link Building Checklist
Plan and run a link building campaign that earns relevant, editorial links to the pages that matter, without risking a spam penalty.
Backlink Audit Checklist
Review your backlink profile to find risky links, lost links and gaps so you know what to keep, fix, reclaim or report.
Disavow File Checklist
Decide whether you need to disavow links, build the file in the right format, submit it in Search Console and avoid harming good links.
Local SEO
Map pack, citations, reviews and location pages.
Local SEO Checklist
Work through the core steps that help a business appear in the Google local pack, Maps results and local organic listings.
Google Business Profile Checklist
Set up and tune a Google Business Profile so it is complete, policy compliant and ready to win map pack visibility.
Local Citations Checklist
Audit, clean up and build consistent business listings so your name, address and phone number match across the web.
Ecommerce SEO
Category, product and platform-specific fixes.
Ecommerce SEO Checklist
Work through the core technical, category, product and content checks that decide whether an online store can rank and sell from organic search.
Category Page SEO Checklist
Optimise ecommerce category pages with the right target terms, useful on-page copy, clean pagination and strong internal links.
Product Schema and Merchant Listings Checklist
Implement and validate Product, Offer and review markup so product pages qualify for rich results and Google merchant listings.
AI SEO & GEO
Get found and cited by ChatGPT, Perplexity and AI Overviews.
AI SEO (Generative Engine Optimization) Checklist
Step through the technical, content and brand work that makes your pages easier for AI search tools to find, understand and cite.
AI Crawler Access Checklist
Decide which AI bots may crawl your site, set robots.txt rules per user agent, and verify that firewalls are not silently blocking them.
llms.txt Checklist
Create, publish and maintain an llms.txt file correctly, and set honest expectations about what the proposed standard does today.
Launch & migration
Redesigns, moves, launches and recovery.
New Website Launch Checklist
Check indexing, redirects, tracking, metadata and speed before and on launch day so a new site is crawlable from its first hour.
Site Migration Checklist
Plan, redirect and verify every URL during a site migration so rankings and traffic survive the move to a new structure or platform.
Domain Change Checklist
Move a site to a new domain with correct redirects, Change of Address and updated profiles so search visibility carries over.
Analytics & reporting
Search Console, GA4, tracking and reports.
Google Search Console Setup Checklist
Set up and verify Google Search Console correctly so you get clean search data, sitemap status and index alerts from day one.
Google Analytics 4 for SEO Checklist
Configure Google Analytics 4 so organic traffic, landing pages and conversions are measured accurately and tied to SEO work.
SEO Reporting Checklist
Build an SEO reporting setup that shows what changed, why it changed, and what to do next, using sources you can trust.
Specialized SEO
International, JavaScript, WordPress, SaaS, YouTube and more.
International SEO and Hreflang Checklist
Set up language and country versions of your site so search engines show the right page to the right audience, with valid hreflang.
Mobile SEO Checklist
Check that your mobile pages match desktop content, load fast and are easy to use, since Google indexes the mobile version first.
JavaScript SEO Checklist
Verify that search engines can render your JavaScript, see your content and links, and index pages that depend on client-side code.
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