Semantic SEO: Entities, Topics and a Method
Semantic SEO in practice: optimizing for entities, topics and relationships instead of strings, with an entity-list method, a coverage matrix and schema markup.
Olga Kunger 12 min read
Entity SEO guides.
Knowledge panels, sameAs, Wikidata and the graph that tells engines who you are.
18 articles, newest first
E-E-A-T Explained: How to Show Each Letter
E-E-A-T from Google's rater guidelines: what each letter means, why it is not a ranking factor itself, and how to show experience and trust on your pages.
Olga Kunger 14 min read
AI Search Glossary: 56 Terms Every Marketer Needs
Plain-English definitions of 56 AI search terms, from AEO and query fan-out to grounding, RAG, sameAs, and share of model, with links to full guides.
Olga Kunger 10 min read
Service Schema: How to Mark Up Your Services (With Template)
Service schema explained: what the Service type does and does not do, the properties that matter, a copy-ready JSON-LD template, and the common mistakes.
Olga Kunger 6 min read
When AI Gets Your Brand Wrong: How to Correct It
ChatGPT or Gemini describing your company wrongly? How to tell whether the error comes from memory or retrieval, find the source, and fix it for good.
Olga Kunger 7 min read
How to Claim and Verify Your Google Knowledge Panel
If a Knowledge Panel already exists for your brand, claiming it gets you verified suggestion rights. The exact steps, what it does, and its limits.
Olga Kunger 4 min read
Entity Disambiguation: When Your Brand Name Isn't Unique
If your brand name is shared with another company or a place, engines may never resolve you cleanly. How to spot a collision and separate yourself.
Olga Kunger 6 min read
The sameAs Property: How to Link Your Brand Entity
sameAs tells engines which external profiles are the same entity as you. What belongs in it, what does not, and why a short verified list wins.
Olga Kunger 5 min read
What Is a Google Knowledge Panel?
A Google Knowledge Panel is the information box shown beside search results for a recognised entity. What triggers one, what it isn't, and who controls it.
Olga Kunger 5 min read
Wikidata for Brands: What It Does and Who Qualifies
Wikidata feeds Google's Knowledge Graph directly, which makes it valuable and tempting to game. What it does, the rules, and why shortcuts backfire.
Olga Kunger 5 min read
Digital PR for AI Search: How Off-Site Mentions Earn Citations
AI engines trust what others say about you more than what you say. Here's why third-party mentions drive citations, and how to earn them deliberately.
Olga Kunger 7 min read
Image SEO for AI Search: How Multimodal Models Read Your Visuals
Multimodal AI reads your images directly, not just your alt text. What that changes about filenames, captions and ImageObject markup.
Olga Kunger 6 min read
How to Get a Google Knowledge Panel for Your Brand
How to get a Google Knowledge Panel: the step-by-step entity work that triggers one, what it costs, how long it takes, and what to do if none appears.
Olga Kunger 5 min read
Structured Data for AI Search: Which Schema Types Matter
Which schema types matter for AI search: Organization, WebSite, BreadcrumbList, Article, Person, Service and FAQPage, what each does, and how to prioritize.
Olga Kunger 6 min read
Knowledge Graph Optimization: A Practical Checklist
A knowledge graph optimization checklist: the prerequisite most guides skip, nine ordered steps, a priority table, and how to verify progress over months.
Olga Kunger 6 min read
Person Schema and Author Entities: E-E-A-T for AI
Person schema turns a byline into an entity: the properties that matter, a full example, what a real author page needs, and the mistakes that split identity.
Olga Kunger 5 min read
Organization Schema for AI Search: The Connected Graph
Organization schema explained with a full example: the properties Google uses, the stable @id pattern that connects your graph, validation, and mistakes.
Olga Kunger 5 min read
Entity SEO: How to Build a Brand Entity Search Engines Trust
Entity SEO explained: what a brand entity is, why AI models think in entities, and how to make yours unambiguous so search engines trust and cite it.
Olga Kunger 9 min read
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