Healthcare SEO: YMYL, Provider Pages and HIPAA
Healthcare SEO and medical SEO for practices and health systems: YMYL content, medical review bylines, Physician schema, provider pages and HIPAA-safe tracking.
Olga Kunger 13 min read
Industry SEO guides.
SEO and AI visibility playbooks for specific industries: legal, dental, trades, healthcare, ecommerce and more.
21 articles, newest first
Med Spa SEO: Treatments, Rules and AI Answers
Med spa SEO built on treatment pages, compliant before-and-after photos, a medical director as author, FTC and FDA limits, and how AI tools pick clinics.
Olga Kunger 15 min read
Restaurant SEO: Menus, Maps and AI Answers
Restaurant SEO that fills tables: a crawlable HTML menu, Restaurant and Menu schema, Business Profile attributes, reservations and AI 'near me' answers.
Olga Kunger 12 min read
B2B SEO for Buying Committees and AI Answers
B2B SEO for long sales cycles: mapping buying committees, low-volume keywords, thought leadership AI cites, sales enablement and honest pipeline attribution.
Olga Kunger 12 min read
Plumber SEO: Emergency Calls, Maps and AI Answers
Plumber SEO for emergency searches: a Google Business Profile that ranks, call tracking that keeps NAP consistent, service-area pages and Plumber schema.
Olga Kunger 12 min read
HVAC SEO: Seasonal Content, Rebates and Schema
HVAC SEO built around the seasons: a heating and cooling content calendar, maintenance-plan pages, accurate rebate content, HVACBusiness schema and AI answers.
Olga Kunger 12 min read
SEO for Chiropractors: Condition Pages Done Right
SEO for chiropractors: new-patient search terms, condition pages that don't overclaim, advertising rules, Business Profile, schema and AI recommendations.
Olga Kunger 12 min read
Contractor SEO: Portfolios, Licenses and Leads
Contractor SEO for remodelers and general contractors: project portfolio pages, your license as a trust signal, GeneralContractor schema and better-fit leads.
Olga Kunger 11 min read
SEO for Financial Advisors: Rules, Reviews, AI
SEO for financial advisors under YMYL, the SEC Marketing Rule and FINRA Rule 2210: reviews and testimonials, CFP credential entities, niche positioning and AI.
Olga Kunger 12 min read
SEO for Realtors: How to Compete With Zillow
SEO for realtors who can't outrank Zillow on listings: neighborhood pages, IDX duplicate content, RealEstateAgent schema, agent reviews and NAR ad rules.
Olga Kunger 12 min read
SEO for Therapists: A Private Practice Guide
SEO for therapists in private practice: competing with Psychology Today, specialty pages, ethical review and testimonial rules, and multi-state telehealth.
Olga Kunger 12 min read
SaaS SEO: Bottom-Funnel Pages, Docs and AI Picks
A SaaS SEO playbook: alternatives, vs and integration pages, docs as a ranking asset, and how to get recommended when buyers ask AI assistants for tools.
Olga Kunger 13 min read
SEO for Dentists: Treatments, Reviews and HIPAA
SEO for dentists: treatment pages, Google Business Profile setup, HIPAA-safe review replies, ADA advertising rules, Dentist schema and how AI picks a practice.
Olga Kunger 13 min read
SEO for Moving Companies: Routes, Reviews, USDOT
SEO for moving companies: route pages that aren't doorways, MovingCompany schema, the USDOT number as a trust signal, reviews, and how AI picks a mover.
Olga Kunger 12 min read
SEO for Personal Injury Lawyers: 2026 Guide
SEO for personal injury lawyers: case-type and city pages that avoid doorway spam, reviews, content that informs without advising, and cost per signed case.
Olga Kunger 12 min read
Ecommerce SEO: Categories, Facets and AI Shopping
Ecommerce SEO in practice: category vs product pages, faceted navigation that doesn't waste crawl, Product and Offer data, and how AI shopping picks products.
Olga Kunger 14 min read
Home Services SEO: LSA, Map Pack and City Pages
Home services SEO for trades: how Local Services Ads, the map pack and organic results differ, service-area setup, review velocity, and when city pages pay off.
Olga Kunger 12 min read
SEO for Law Firms: Practice Areas, Maps and AI
SEO for law firms, built on practice-area pages, the local pack, ABA advertising rules, LegalService schema and how AI assistants pick which lawyers to name.
Olga Kunger 15 min read
SEO for Small Business: What to Do First in 2026
SEO for small business, in priority order: your first ten hours, the next month, DIY vs hiring help, realistic timelines, and what AI answers change for owners.
Olga Kunger 12 min read
SEO for Roofers: Storms, Service Areas and Proof
SEO for roofers: service-area rules on Google, storm-season demand, project photos as proof, Local Services Ads vs organic, and RoofingContractor schema.
Olga Kunger 12 min read
Shopify SEO: URLs, Duplicates, Speed and Apps
Shopify SEO beyond the basics: fixed URL paths, duplicate product URLs from collections, robots.txt.liquid, theme speed, app bloat and the schema gaps to fill.
Olga Kunger 11 min read
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