AI Security Vulnerabilities: What PHP2Shell Shows
AI security vulnerabilities went from theory to news in October 2026. How AI helped find the PHP flaws, why patch windows shrink and what small sites should do.
Olga Kunger 12 min read
Strategy guides.
Roadmaps, budgets, agency decisions and the metrics that show whether AI visibility is moving.
50 articles, newest first
Future of Web Development After the PHP Hack
The future of web development after the 2026 PHP hack: six shifts in patching, server code, memory safety, AI, rules and machine readers, plus a 90 day plan.
Olga Kunger 12 min read
Is PHP Dead? What the 2026 Hack Changes
Is PHP dead after the October 2026 hack? Market share, support status, what the flaws really prove, and a stay, upgrade or rebuild table for your PHP site.
Olga Kunger 12 min read
Looker Studio SEO Dashboard in 1 Hour
Build a one-page Looker Studio SEO dashboard from Search Console and GA4, with an AI referral block, in about an hour. Steps, blend and fixes included.
Olga Kunger 13 min read
Search Generative Experience: What Happened
What happened to the search generative experience (SGE): the timeline from Labs test to AI Overviews and AI Mode, and which SGE-era advice still holds.
Olga Kunger 12 min read
CTR in SEO: How It's Measured and How to Lift It
CTR in SEO explained: how Search Console calculates it, what a good CTR looks like by position, how AI Overviews cut clicks, and the edits that lift it.
Olga Kunger 11 min read
Link Building Strategies That Pass Google's Rules
Link building strategies that still work, from digital PR to unlinked mentions, sorted against Google's link spam policy, plus why mentions now matter for AI.
Olga Kunger 13 min read
Local SEO Pricing: Models, Ranges and Red Flags
Local SEO pricing from published surveys only: retainer, per-location and project models, what drives cost, what a fair scope covers, and red flags.
Olga Kunger 11 min read
SEO Ranking Factors: Confirmed, Leaked, Myths
SEO ranking factors sorted by evidence: what Google confirms, what the 2024 leak shows it stores (not how it weighs it), and which popular factors are myths.
Olga Kunger 12 min read
Topical Authority: What It Is and How to Build It
Topical authority explained: what Google's leaked siteFocusScore and siteRadius attributes store, how to measure your own site's focus, and how to build it.
Olga Kunger 12 min read
Search Intent: Types, SERP Reading and AI Prompts
Search intent explained: the four types and their modifiers, how to read a SERP for intent, the symptoms of a mismatch, and how intent works in AI prompts.
Olga Kunger 14 min read
SEO KPIs: Leading, Lagging and AI Visibility
The SEO KPIs worth reporting: leading vs lagging indicators, which Search Console and GA4 metrics matter, and the AI visibility KPIs to add in 2026.
Olga Kunger 13 min read
B2B SEO for Buying Committees and AI Answers
B2B SEO for long sales cycles: mapping buying committees, low-volume keywords, thought leadership AI cites, sales enablement and honest pipeline attribution.
Olga Kunger 12 min read
Google Search Console Guide, Report by Report
A Google Search Console guide that goes report by report: setup, Performance, regex filters, Page indexing, sitemaps, Core Web Vitals, links and AI Overviews.
Olga Kunger 12 min read
How Much Does a Website Cost? 2026 Price Guide
How much does a website cost in 2026? Sourced ranges for DIY, freelancer and agency builds, yearly running costs, the SEO costs quotes leave out, and our tiers.
Olga Kunger 12 min read
Programmatic SEO: When It Works, When It's Spam
Programmatic SEO explained: when template pages built on real data work, when they become scaled content abuse under Google policy, and the gates between.
Olga Kunger 13 min read
SEO ROI: How to Calculate It, With Examples
How to calculate SEO ROI: the formula, a worked example with hypothetical numbers, attribution windows in GA4, and how to value AI citations that never click.
Olga Kunger 12 min read
Content Hub: Types, Pillar Pages and Examples
What a content hub is in SEO, the three hub types, how to build the pillar page, URL and navigation design that holds it together, and real hubs to copy.
Olga Kunger 13 min read
SEO Report Template: What a Monthly Report Needs
A monthly SEO report template you can copy: the six sections that matter, where each number comes from, which metrics to drop, and an AI visibility section.
Olga Kunger 12 min read
Enterprise SEO: Governance, Scale and AI Search
Enterprise SEO is SEO where the site is too big for one team to fix by hand. Governance, template QA, crawl at scale, log analysis and AI visibility by market.
Olga Kunger 14 min read
Google Leak Explained: What the 2024 Docs Show
The 2024 Google leak explained: how the Search API docs surfaced, what they confirm, what they cannot tell you, and the attributes that matter for content.
Olga Kunger 11 min read
AI SEO Tools: 5 Categories and How to Choose
AI SEO tools sorted by job: research, content, technical, schema and AI visibility tracking, with free first-party options and what to verify before you buy.
Olga Kunger 13 min read
Google Core Update: Diagnose, Respond, Recover
What a Google core update is, how long rollouts take (every one since 2023 charted), how to diagnose a drop in Search Console, and how recovery works.
Olga Kunger 13 min read
SaaS SEO: Bottom-Funnel Pages, Docs and AI Picks
A SaaS SEO playbook: alternatives, vs and integration pages, docs as a ranking asset, and how to get recommended when buyers ask AI assistants for tools.
Olga Kunger 13 min read
Social Media and SEO: What Helps and What Doesn't
Social media and SEO: what Google says about social signals, the indirect effects that matter, sameAs links, and why Reddit, LinkedIn and YouTube feed AI.
Olga Kunger 11 min read
SEO Competitor Analysis: A Six-Gap Method
SEO competitor analysis step by step: find your real search competitors, then close the keyword, content, backlink, SERP feature and AI answer share gaps.
Olga Kunger 14 min read
SEO Pricing: What SEO Costs, by Survey Data
SEO pricing from published survey data: hourly, monthly and project rates, what changes the cost, how AI SEO and GEO scope differs, and the red flags.
Olga Kunger 11 min read
The AI SEO Content Brief: A Template for Writers
A content brief template built for AI search: the answer sentence, fan-out questions, facts and sources, passage plan, entities, links, and schema.
Olga Kunger 8 min read
AI SEO Strategy: A 90-Day Roadmap
An AI SEO strategy you can execute in 90 days: baseline and technical fixes, entity foundations, one topic cluster, off-site corroboration, and a re-measure.
Olga Kunger 8 min read
LLM SEO: The Two Levers That Decide What AI Says About You
LLM SEO explained: the two levers behind every AI answer, training data and live retrieval, how each one works, and what you can actually change in each.
Olga Kunger 9 min read
What Is AI Citation Tracking?
AI citation tracking measures how often AI engines name and quote your brand. What it measures, why it isn't rank tracking, and how it's really done.
Olga Kunger 5 min read
How to Find Which Pages AI Engines Cite Most
AI engines cite specific pages, not whole sites. Three signals show you which of yours get quoted — referral data, crawler logs and sampled prompt runs.
Olga Kunger 4 min read
Agentic Search: Preparing Your Site for AI Agents That Act
AI agents are moving from answering questions to completing tasks: comparing, booking, buying. Here's what that changes about how your site needs to work.
Olga Kunger 6 min read
Digital PR for AI Search: How Off-Site Mentions Earn Citations
AI engines trust what others say about you more than what you say. Here's why third-party mentions drive citations, and how to earn them deliberately.
Olga Kunger 7 min read
Local AI Visibility: Getting Recommended by ChatGPT and Gemini
When someone asks an AI assistant for the best option nearby, one business gets named. How those recommendations are assembled, and how to win them.
Olga Kunger 6 min read
How to Build Topic Clusters That AI Engines Cite
95% of the queries deciding your AI visibility have zero search volume. Topic clusters cover them. How to build one that earns citations.
Olga Kunger 7 min read
Should You Block AI Crawlers? The Case Both Ways
Blocking GPTBot or opting out of AI Overviews protects content but costs visibility. Here's the honest tradeoff, who each side suits, and the middle path.
Olga Kunger 7 min read
How to Track AI Traffic in GA4 and Search Console
AI engines send traffic but hide the attribution. How to build AI referral reporting in GA4, what Search Console shows, and what stays invisible.
Olga Kunger 6 min read
The Future of Search: What to Expect Through 2027
What the evidence actually supports about search through 2027: substitution not replacement, crawler economics, agentic search, and how to prepare now.
Olga Kunger 4 min read
ChatGPT vs Gemini vs Perplexity: Where AI Referral Traffic Is Going
AI referral traffic is concentrated in ChatGPT, with Gemini now past Perplexity. The March 2026 shares, the crawl-to-referral gap, and what to do about it.
Olga Kunger 3 min read
AI SEO in 2026: What Actually Changed
AI SEO in 2026 with sources: AI Overviews on ~48% of queries, 68% zero-click, citations decoupled from rankings, and what it means for your strategy.
Olga Kunger 4 min read
Do You Actually Need a GEO Agency Yet?
An honest self-assessment: the signs you are ready for a GEO agency, the signs it is too early, what to fix first, and how to start on your own for free.
Olga Kunger 4 min read
What a GEO Agency Actually Delivers
What a GEO agency delivers: entity work, schema, quotable content, off-site corroboration, measurement and reporting, plus what a first 90 days should include.
Olga Kunger 5 min read
AI SEO Audit Pricing: What It Costs and Why
AI SEO audit pricing, explained: what free and paid audits actually include, what drives the cost, the red flags, and the questions to ask before you buy.
Olga Kunger 4 min read
In-House GEO vs Hiring an Agency: How to Decide
In-house GEO or an agency? A decision framework covering skills, tooling, speed and real cost, plus the hybrid model most teams actually end up running.
Olga Kunger 4 min read
GEO Agency vs Traditional SEO Agency: What's Different
GEO agency vs SEO agency: how goals, deliverables, pricing and measurement differ, and the questions that separate a real GEO team from a relabeled one.
Olga Kunger 5 min read
The AI Visibility Metrics That Actually Matter
The four AI visibility metrics worth tracking: presence rate, citation share, accuracy, and competitor gap, with formulas, sample sizes and what to skip.
Olga Kunger 4 min read
Generative Engine Optimization: The Complete Guide
The complete guide to generative engine optimization: what GEO is, the evidence behind it, the three-part framework, a 90-day sequence and how to measure it.
Olga Kunger 6 min read
Share of Model: The New Share of Voice for AI Search
Share of model measures how often an AI engine names your brand versus competitors. How to define it, calculate it, segment it, and set a realistic target.
Olga Kunger 5 min read
AI SEO vs Traditional SEO: What Changes and What Doesn't
AI SEO vs traditional SEO: the real differences, what still decides your AI visibility, what does not transfer, and how to split effort between them.
Olga Kunger 7 min read
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