Keyword Cannibalization: Find It and Fix It
Keyword cannibalization explained: a Search Console query-by-page method to find true cases, plus a rule for when to merge, redirect or differentiate.
Olga Kunger 12 min read
Playbooks guides.
Checklists and templates you can run this week.
30 articles, newest first
Website Maintenance: Monthly and Yearly Tasks
A website maintenance calendar with weekly, monthly, quarterly and yearly tasks, including the SEO and schema regression checks most checklists skip.
Olga Kunger 12 min read
Topical Map: How to Build One with a Template
Build a topical map from one seed topic: a copyable template, a hub-and-spoke layout, an internal-link plan and a worked small-site example.
Olga Kunger 14 min read
Web Development Process: 7 Stages Explained
The web development process in 7 stages, from discovery to launch, with the SEO and AI-readiness check to run at each one before problems get expensive.
Olga Kunger 14 min read
Keyword Clustering: A Manual and Tool Method
Keyword clustering groups search terms by shared top-10 results. Follow a free manual method, a short script, and a rule for turning clusters into pages.
Olga Kunger 13 min read
Content Calendar Template: SEO-Driven, Free
A free content calendar template for SEO: columns for keyword clusters, internal-link targets and refresh dates, so it plans upkeep, not just publish dates.
Olga Kunger 15 min read
How to Do an SEO Audit: The Order That Works
How to do an SEO audit step by step: baseline, crawl, indexation, on-page, content, links and AI visibility, with the tools for each and how to rank findings.
Olga Kunger 12 min read
ChatGPT for SEO: Prompts, Limits and Checks
ChatGPT for SEO, task by task: keyword clustering, briefs, schema drafts and Search Console regex, with example prompts, where it fails, and how to verify it.
Olga Kunger 12 min read
On Page SEO Checklist: 30 Checks for 2026
An on page SEO checklist of 30 checks grouped by intent, titles, headings, content, media and links, including answer-first sections and chunking for AI.
Olga Kunger 12 min read
SEO Report Template: What a Monthly Report Needs
A monthly SEO report template you can copy: the six sections that matter, where each number comes from, which metrics to drop, and an AI visibility section.
Olga Kunger 12 min read
How to Improve SEO: A Prioritized 6-Step Plan
How to improve SEO in the right order: diagnose in Search Console, fix indexing, lift striking-distance pages, refresh decay, link internally, earn mentions.
Olga Kunger 12 min read
SEO for Bloggers: What Works After AI Overviews
SEO for bloggers after the helpful content and AI Overviews shifts: niche focus, first-hand experience, updating old posts, and building traffic beyond Google.
Olga Kunger 11 min read
SEO Best Practices for 2026, Each One Sourced
SEO best practices for 2026 grouped by technical, on-page, content, off-page and AI search, each tied to a Google document, plus the habits worth dropping.
Olga Kunger 12 min read
SEO Competitor Analysis: A Six-Gap Method
SEO competitor analysis step by step: find your real search competitors, then close the keyword, content, backlink, SERP feature and AI answer share gaps.
Olga Kunger 14 min read
Keyword Research for SEO: A 7-Step Process
Keyword research for SEO in seven steps: seeds, free and paid sources, intent, difficulty, clustering, and prompt research for AI search with zero volume.
Olga Kunger 12 min read
Google Business Profile Optimization: Every Field
Google Business Profile optimization, field by field: categories, services, products, attributes, posts, photos, the end of Q&A, and suspension recovery.
Olga Kunger 14 min read
SEO for Small Business: What to Do First in 2026
SEO for small business, in priority order: your first ten hours, the next month, DIY vs hiring help, realistic timelines, and what AI answers change for owners.
Olga Kunger 12 min read
The AI SEO Content Brief: A Template for Writers
A content brief template built for AI search: the answer sentence, fan-out questions, facts and sources, passage plan, entities, links, and schema.
Olga Kunger 8 min read
AI SEO Strategy: A 90-Day Roadmap
An AI SEO strategy you can execute in 90 days: baseline and technical fixes, entity foundations, one topic cluster, off-site corroboration, and a re-measure.
Olga Kunger 8 min read
GEO Checklist: 40 Checks for AI Search Visibility
A 40-point GEO checklist for AI search visibility: access and rendering, entity clarity, quotable content, off-site corroboration, and measurement.
Olga Kunger 8 min read
Local SEO Checklist: 35 Steps for Maps and AI Answers
A 35-step local SEO checklist covering Google Business Profile, NAP and citations, reviews, local pages, schema, and getting named in AI answers.
Olga Kunger 6 min read
Service Schema: How to Mark Up Your Services (With Template)
Service schema explained: what the Service type does and does not do, the properties that matter, a copy-ready JSON-LD template, and the common mistakes.
Olga Kunger 6 min read
Technical SEO Checklist for AI Search (2026)
A technical SEO checklist for 2026 that covers AI crawlers too: crawl access, indexation in Google and Bing, rendering, speed, structured data, and logs.
Olga Kunger 6 min read
Website Migration SEO Checklist: Keep Rankings and AI Citations
A website migration SEO checklist for redesigns, replatforms, and domain moves: what to capture before, ship on launch day, and watch for 90 days after.
Olga Kunger 6 min read
When AI Gets Your Brand Wrong: How to Correct It
ChatGPT or Gemini describing your company wrongly? How to tell whether the error comes from memory or retrieval, find the source, and fix it for good.
Olga Kunger 7 min read
How to Build Topic Clusters That AI Engines Cite
95% of the queries deciding your AI visibility have zero search volume. Topic clusters cover them. How to build one that earns citations.
Olga Kunger 7 min read
Content Chunking for AI: How to Structure Pages for Retrieval
AI engines retrieve passages, not pages. Here's how chunking and embeddings actually work, and how to structure content so your paragraphs survive the cut.
Olga Kunger 7 min read
The Future of Search: What to Expect Through 2027
What the evidence actually supports about search through 2027: substitution not replacement, crawler economics, agentic search, and how to prepare now.
Olga Kunger 4 min read
Knowledge Graph Optimization: A Practical Checklist
A knowledge graph optimization checklist: the prerequisite most guides skip, nine ordered steps, a priority table, and how to verify progress over months.
Olga Kunger 6 min read
How to Get Your Brand Cited by ChatGPT and Perplexity
How to get cited by ChatGPT and Perplexity: how each engine picks sources, what the citation research shows, and a 10-step playbook with a checklist.
Olga Kunger 6 min read
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