AI Search Optimization: 9 Tactics Ranked
AI search optimization tactics ranked by effort and by their effect on retrieval versus citation, plus a stop-doing list checked against Google and OpenAI docs.
Olga Kunger 14 min read
GEO guides.
Generative Engine Optimization: how a brand gets understood, trusted and cited inside AI answers.
39 articles, newest first
Claude Web Search: How It Works and Cites
Claude web search from Anthropic's own docs: how to turn it on, how it decides to search and cites, which crawlers it uses, and how to get your pages cited.
Olga Kunger 12 min read
Reddit SEO: Why Threads Rank and Get Cited
Reddit SEO explained: why threads rank in Google and get cited by AI, how to take part honestly, what gets brands banned, and how to measure the results.
Olga Kunger 12 min read
ChatGPT Shopping: How Products Get Picked
ChatGPT shopping explained from OpenAI's own pages: how products and merchants are picked, what feeds and reviews do, and what merchants can change right now.
Olga Kunger 13 min read
ChatGPT Deep Research: How It Works and Cites
ChatGPT deep research explained from OpenAI's docs: how it plans, browses and cites, limits by plan, using it for marketing research, and how to get cited.
Olga Kunger 12 min read
Which Florida Businesses Does ChatGPT Recommend?
We asked ChatGPT 40 'best [service] in [city], Florida' questions and audited 59 recommended businesses' websites. Here is what the winners have in common.
Olga Kunger 18 min read
AI Search Glossary: 56 Terms Every Marketer Needs
Plain-English definitions of 56 AI search terms, from AEO and query fan-out to grounding, RAG, sameAs, and share of model, with links to full guides.
Olga Kunger 10 min read
GEO Checklist: 40 Checks for AI Search Visibility
A 40-point GEO checklist for AI search visibility: access and rendering, entity clarity, quotable content, off-site corroboration, and measurement.
Olga Kunger 8 min read
LLM SEO: The Two Levers That Decide What AI Says About You
LLM SEO explained: the two levers behind every AI answer, training data and live retrieval, how each one works, and what you can actually change in each.
Olga Kunger 9 min read
When AI Gets Your Brand Wrong: How to Correct It
ChatGPT or Gemini describing your company wrongly? How to tell whether the error comes from memory or retrieval, find the source, and fix it for good.
Olga Kunger 7 min read
How Does Perplexity Choose the Sources It Cites?
Perplexity retrieves before it writes. Understanding the four stages between a question and a citation explains why good pages still get left out.
Olga Kunger 5 min read
What Is AI Citation Tracking?
AI citation tracking measures how often AI engines name and quote your brand. What it measures, why it isn't rank tracking, and how it's really done.
Olga Kunger 5 min read
Digital PR for AI Search: How Off-Site Mentions Earn Citations
AI engines trust what others say about you more than what you say. Here's why third-party mentions drive citations, and how to earn them deliberately.
Olga Kunger 7 min read
Local AI Visibility: Getting Recommended by ChatGPT and Gemini
When someone asks an AI assistant for the best option nearby, one business gets named. How those recommendations are assembled, and how to win them.
Olga Kunger 6 min read
How to Build Topic Clusters That AI Engines Cite
95% of the queries deciding your AI visibility have zero search volume. Topic clusters cover them. How to build one that earns citations.
Olga Kunger 7 min read
Content Chunking for AI: How to Structure Pages for Retrieval
AI engines retrieve passages, not pages. Here's how chunking and embeddings actually work, and how to structure content so your paragraphs survive the cut.
Olga Kunger 7 min read
Retrieval vs Citation: Why Being Found Isn't Being Quoted
AI engines retrieve far more pages than they cite. Only 15% of retrieved pages reach the answer. Here's what happens in between and how to survive the cut.
Olga Kunger 6 min read
Should You Block AI Crawlers? The Case Both Ways
Blocking GPTBot or opting out of AI Overviews protects content but costs visibility. Here's the honest tradeoff, who each side suits, and the middle path.
Olga Kunger 7 min read
The Future of Search: What to Expect Through 2027
What the evidence actually supports about search through 2027: substitution not replacement, crawler economics, agentic search, and how to prepare now.
Olga Kunger 4 min read
How AI Engines Choose Which Sources to Cite (2026)
How AI engines pick sources in 2026: the two-stage retrieval and selection model, what the research shows correlates with citation, and what does not transfer.
Olga Kunger 5 min read
AEO vs GEO vs SEO: The Differences Explained
AEO vs GEO vs SEO compared: what each term means, where they genuinely differ, where they are the same work renamed, and which to prioritize first.
Olga Kunger 5 min read
What Is llms.txt (and Is It Worth Building)?
llms.txt explained: what the proposed file is, who proposed it, whether any AI engine actually reads it yet, how to build one, and when to skip it.
Olga Kunger 4 min read
Do You Actually Need a GEO Agency Yet?
An honest self-assessment: the signs you are ready for a GEO agency, the signs it is too early, what to fix first, and how to start on your own for free.
Olga Kunger 4 min read
What a GEO Agency Actually Delivers
What a GEO agency delivers: entity work, schema, quotable content, off-site corroboration, measurement and reporting, plus what a first 90 days should include.
Olga Kunger 5 min read
FAQ Schema for AI Answers: When It Helps (and When It Doesn't)
FAQ schema explained with a full JSON-LD example: what FAQPage markup does, Google's 2023 eligibility change, the visible-Q&A rule, and how to validate it.
Olga Kunger 6 min read
In-House GEO vs Hiring an Agency: How to Decide
In-house GEO or an agency? A decision framework covering skills, tooling, speed and real cost, plus the hybrid model most teams actually end up running.
Olga Kunger 4 min read
GEO Agency vs Traditional SEO Agency: What's Different
GEO agency vs SEO agency: how goals, deliverables, pricing and measurement differ, and the questions that separate a real GEO team from a relabeled one.
Olga Kunger 5 min read
JavaScript Rendering and AI Crawlers: What Breaks and How to Fix It
Most AI crawlers do not run JavaScript, so client-rendered content is invisible to them. How to test what bots receive, what breaks, and how to fix it.
Olga Kunger 4 min read
The AI Visibility Metrics That Actually Matter
The four AI visibility metrics worth tracking: presence rate, citation share, accuracy, and competitor gap, with formulas, sample sizes and what to skip.
Olga Kunger 4 min read
robots.txt for AI Crawlers: GPTBot, PerplexityBot and Google-Extended
Every AI crawler user-agent that matters, what each one does, how to allow or block them, a sample robots.txt, and why your CDN may override all of it.
Olga Kunger 5 min read
How to Track Your Brand in Perplexity, Gemini and AI Overviews
An engine-by-engine method for tracking brand mentions in Perplexity, Gemini, Google AI Overviews and AI Mode, with the fields to log and how they differ.
Olga Kunger 4 min read
AI Citation Tracking: Tools and Methods Compared
AI citation tracking compared: manual logging, scripted API runs, and paid platforms, what the tool landscape looks like, and how to evaluate any vendor.
Olga Kunger 6 min read
How to Get Cited by Perplexity
Perplexity cites sources on nearly every answer. How its own index and crawlers work, what gets quoted, and the steps to become one of the cited pages.
Olga Kunger 5 min read
Generative Engine Optimization: The Complete Guide
The complete guide to generative engine optimization: what GEO is, the evidence behind it, the three-part framework, a 90-day sequence and how to measure it.
Olga Kunger 6 min read
Share of Model: The New Share of Voice for AI Search
Share of model measures how often an AI engine names your brand versus competitors. How to define it, calculate it, segment it, and set a realistic target.
Olga Kunger 5 min read
How to Rank in ChatGPT Search
How to rank in ChatGPT: how its search actually retrieves and selects sources, why Bing matters, and the steps that make your brand one it quotes.
Olga Kunger 5 min read
How to Measure Your Brand's Visibility in ChatGPT
A repeatable method for measuring ChatGPT visibility: designing a prompt set, controlling the run, what to log, counting rules, and turning it into a cadence.
Olga Kunger 5 min read
How to Get Your Brand Cited by ChatGPT and Perplexity
How to get cited by ChatGPT and Perplexity: how each engine picks sources, what the citation research shows, and a 10-step playbook with a checklist.
Olga Kunger 6 min read
What Is GEO (Generative Engine Optimization)?
What GEO means: generative engine optimization explained, how it differs from SEO, who it is for, what the work involves, and how to tell if it is working.
Olga Kunger 5 min read
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