AI Browser Guide: How Agents Read Your Site
What an ai browser can actually read and click on your site: forms, menus and logins, plus a 10-minute self-test you can run on your own pages.
Olga Kunger 13 min read
AI Search guides.
How ChatGPT, Perplexity, Gemini and Google AI Mode retrieve, rank and cite sources.
41 articles, newest first
Search Generative Experience: What Happened
What happened to the search generative experience (SGE): the timeline from Labs test to AI Overviews and AI Mode, and which SGE-era advice still holds.
Olga Kunger 12 min read
NLWeb: What It Is and Who Should Care
NLWeb explained without the hype: what Microsoft's open project documents, what it does not prove, and a plain test for whether your site should adopt it now.
Olga Kunger 12 min read
CCBot and Common Crawl: Allow or Block?
CCBot feeds Common Crawl, a dataset behind many AI models. See what blocking it changes, what it does not, and how to verify real CCBot visits in your logs.
Olga Kunger 14 min read
GPTBot vs OAI-SearchBot vs ChatGPT-User
GPTBot, OAI-SearchBot and ChatGPT-User do three different jobs. See which one controls ChatGPT search visibility and the robots.txt rules for each goal.
Olga Kunger 12 min read
ClaudeBot: What It Crawls and How to Control It
ClaudeBot is Anthropic's training crawler, one of three Claude bots. See what each does, the robots.txt rules to control them, and how to check your logs.
Olga Kunger 14 min read
Answer Engine Optimization Tools: 6 Types
Answer engine optimization tools sorted into six types by the job they do, what each cannot verify, and a free baseline test to run before you pay.
Olga Kunger 13 min read
AI Search Optimization: 9 Tactics Ranked
AI search optimization tactics ranked by effort and by their effect on retrieval versus citation, plus a stop-doing list checked against Google and OpenAI docs.
Olga Kunger 14 min read
IndexNow: Setup, API Example and Real Limits
What IndexNow is, which search engines use it, how to create the key file and send the API call, plugin options, and what IndexNow cannot do for Google.
Olga Kunger 13 min read
Claude Web Search: How It Works and Cites
Claude web search from Anthropic's own docs: how to turn it on, how it decides to search and cites, which crawlers it uses, and how to get your pages cited.
Olga Kunger 12 min read
Featured Snippets: How They Work in the AI Era
Featured snippets explained: the formats, how Google picks them, the page structure that wins them, how they relate to AI Overviews, and how to opt out.
Olga Kunger 12 min read
ChatGPT Shopping: How Products Get Picked
ChatGPT shopping explained from OpenAI's own pages: how products and merchants are picked, what feeds and reviews do, and what merchants can change right now.
Olga Kunger 13 min read
Bing SEO: How Bing Ranks Pages and Feeds Copilot
Bing SEO from Bing's own documents: the six ranking parameters, where Bing differs from Google, the directives that change Copilot citations, and Bing Places.
Olga Kunger 11 min read
Search Engines Without AI: 6 Options in 2026
Search engines without AI, checked against their own help pages: Google's Web filter and udm=14, DuckDuckGo No-AI, Mojeek, Kagi, and what it means for sites.
Olga Kunger 12 min read
YouTube SEO: Rank Videos on YouTube and in AI
YouTube SEO: titles, descriptions, chapters, transcripts, thumbnails, VideoObject markup on your site, and why YouTube is the top source in AI Overviews.
Olga Kunger 12 min read
ChatGPT Deep Research: How It Works and Cites
ChatGPT deep research explained from OpenAI's docs: how it plans, browses and cites, limits by plan, using it for marketing research, and how to get cited.
Olga Kunger 12 min read
People Also Ask: How PAA Works and How to Use It
What Google's people also ask box is, where its answers come from, how to mine it for a content plan, and why PAA is the best free preview of AI fan-out.
Olga Kunger 13 min read
AI Search Engines: How 7 of Them Find Sources
AI search engines compared from their own docs: which index each one searches, which crawler feeds it, how it cites, and what that means for your website.
Olga Kunger 13 min read
Bing Webmaster Tools: Setup, Reports and AI Data
A practical Bing Webmaster Tools guide: import from Search Console, verify, submit sitemaps and IndexNow, read the reports, and use the AI Performance data.
Olga Kunger 14 min read
Semantic Search: How It Works and Why It Matters
Semantic search explained: embeddings, vector similarity and hybrid retrieval, Google's path from Hummingbird to BERT and MUM, and what it means for content.
Olga Kunger 13 min read
AI Search Glossary: 56 Terms Every Marketer Needs
Plain-English definitions of 56 AI search terms, from AEO and query fan-out to grounding, RAG, sameAs, and share of model, with links to full guides.
Olga Kunger 10 min read
GEO Checklist: 40 Checks for AI Search Visibility
A 40-point GEO checklist for AI search visibility: access and rendering, entity clarity, quotable content, off-site corroboration, and measurement.
Olga Kunger 8 min read
How Does Perplexity Choose the Sources It Cites?
Perplexity retrieves before it writes. Understanding the four stages between a question and a citation explains why good pages still get left out.
Olga Kunger 5 min read
What Is AI Citation Tracking?
AI citation tracking measures how often AI engines name and quote your brand. What it measures, why it isn't rank tracking, and how it's really done.
Olga Kunger 5 min read
How to Find Which Pages AI Engines Cite Most
AI engines cite specific pages, not whole sites. Three signals show you which of yours get quoted — referral data, crawler logs and sampled prompt runs.
Olga Kunger 4 min read
Agentic Search: Preparing Your Site for AI Agents That Act
AI agents are moving from answering questions to completing tasks: comparing, booking, buying. Here's what that changes about how your site needs to work.
Olga Kunger 6 min read
Google AI Mode: How It Works and How to Show Up In It
Google AI Mode explained: how query fan-out works, why it differs from AI Overviews, and the practical steps to become a source it pulls into answers.
Olga Kunger 7 min read
Retrieval vs Citation: Why Being Found Isn't Being Quoted
AI engines retrieve far more pages than they cite. Only 15% of retrieved pages reach the answer. Here's what happens in between and how to survive the cut.
Olga Kunger 6 min read
How to Track AI Traffic in GA4 and Search Console
AI engines send traffic but hide the attribution. How to build AI referral reporting in GA4, what Search Console shows, and what stays invisible.
Olga Kunger 6 min read
ChatGPT vs Gemini vs Perplexity: Where AI Referral Traffic Is Going
AI referral traffic is concentrated in ChatGPT, with Gemini now past Perplexity. The March 2026 shares, the crawl-to-referral gap, and what to do about it.
Olga Kunger 3 min read
How AI Engines Choose Which Sources to Cite (2026)
How AI engines pick sources in 2026: the two-stage retrieval and selection model, what the research shows correlates with citation, and what does not transfer.
Olga Kunger 5 min read
AI Overviews and the Zero-Click Problem: What the Data Shows
How much do AI Overviews cut clicks? The studies show a 34 to 61% range, zero-click at 68%, and about half the decline predating AI Overviews entirely.
Olga Kunger 5 min read
What Is llms.txt (and Is It Worth Building)?
llms.txt explained: what the proposed file is, who proposed it, whether any AI engine actually reads it yet, how to build one, and when to skip it.
Olga Kunger 4 min read
How to Appear in Google AI Overviews
How to appear in Google AI Overviews: what triggers them, how they relate to ranking, the structure that gets extracted, and how to measure appearances.
Olga Kunger 5 min read
How to Track Your Brand in Perplexity, Gemini and AI Overviews
An engine-by-engine method for tracking brand mentions in Perplexity, Gemini, Google AI Overviews and AI Mode, with the fields to log and how they differ.
Olga Kunger 4 min read
AI Citation Tracking: Tools and Methods Compared
AI citation tracking compared: manual logging, scripted API runs, and paid platforms, what the tool landscape looks like, and how to evaluate any vendor.
Olga Kunger 6 min read
How to Get Cited by Perplexity
Perplexity cites sources on nearly every answer. How its own index and crawlers work, what gets quoted, and the steps to become one of the cited pages.
Olga Kunger 5 min read
How to Rank in ChatGPT Search
How to rank in ChatGPT: how its search actually retrieves and selects sources, why Bing matters, and the steps that make your brand one it quotes.
Olga Kunger 5 min read
How to Measure Your Brand's Visibility in ChatGPT
A repeatable method for measuring ChatGPT visibility: designing a prompt set, controlling the run, what to log, counting rules, and turning it into a cadence.
Olga Kunger 5 min read
How to Get Your Brand Cited by ChatGPT and Perplexity
How to get cited by ChatGPT and Perplexity: how each engine picks sources, what the citation research shows, and a 10-step playbook with a checklist.
Olga Kunger 6 min read
What Is GEO (Generative Engine Optimization)?
What GEO means: generative engine optimization explained, how it differs from SEO, who it is for, what the work involves, and how to tell if it is working.
Olga Kunger 5 min read
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